We strive to open new opportunities.

We want to transform brands. Our dynamic approach to customer-centered design helps us present our clients with feasible design solutions and creative avenues that provide them with opportunities they didn’t know they had.

We respect people.

People are not targets, they are individuals with hopes, dreams and desires.  Furthermore, men, women and transgender people may have different skills, abilities or areas of expertise but all deserve equal respect and equal pay for equal work. Sexism in branding and advertising harms men and women alike. Lifting up both is lifting up us all.

We take the long view.

We avoid designing for short-term growth and seek to build deeper brand relationships between our clients and their customers that will last a lifetime. We also seek to build long-term relationships with our clients.

We believe that sustainability is profitability and viability.

Sustainability is not an environmental movement, it is a new and better business model. Around the world sustainable companies are becoming the most profitable, most viable, and attract and retain the best, brightest and most motivated workers using this model. Sustainability is simply better business.

We design for new realities.

Shopping has changed drastically and continues to change daily with every new app or website. Smartphones have combined in-store shopping and online shopping into a single experience, which is different for men and women. We design for both.

We promote design for the circular economy.

Design for reuse and refurbishment over recycling is not a movement of the future, it is the growing wave of the present, and it opens more business opportunities than is imaginable.

We like to have fun.

Fun cuts through cognitive overload and fear, and makes people relax and enjoy life, and your brand, more. We help design fun into your brand.

We make transitions easier.

We understand that these types of transitions often appear risky for brands and their managers, and may appear difficult or costly. We understand that each company is starting at a different place and meet them there. We strive to make transitions, and therefore transformation, easier and less worrisome for our clients.

We design with empathy.

When customers see that a brand understands their needs and addresses their desires and their pain in helpful ways, they will be loyal for life. We aim to help brands have, and demonstrate, empathy toward their customers to help build a more compassionate world.

We promote a culture of generosity, compassion and life,

over a culture of greed, envy and death. We believe life is precious, and that our clients’ customers want to be happy, healthy, prosperous and able to live sustainably. Give them that and they will be loyal forever.

We lead by example.

We strive to be the change we want to see. We approach challenges with courage, open-mindedness and design thinking. We strive to make the impossible possible.

We are committed rebels.

We speak out when others are quiet. We believe that design, business and politics can not be separated. We take an ethical stand against corruption and greed in all its forms. We do this not only because it is the right thing to do, but because in the long run it is good business, and the best thing for our clients and their brands.

We give a fuck, but don’t give a fuck.

We are a values-based company with a higher purpose and care deeply about doing good business in ethical ways that do no harm to businesses, people, or the environment. We are not affected by the skeptics and nay-sayers who criticise us or this goal we have for all humanity.

We are a packaging design firm seeking an end to packaging.

Packaging is waste. Plastics are choking our land and seas, killing wildlife, poisoning our food and water, and using up our valuable resources. We aim to help companies navigate the coming changes in how products are packaged, branded and sold in economically and environmentally healthy ways.

We believe everything is connected.

Designers need to have a seat at the table in boardrooms, city councils and parliaments. Business people and politicians tend not to see things creatively or from a design perspective, yet they are in charge of “designing” the lives of most people on the planet.

We embrace the new needs of E-Branding.

As large areas of the retail market move online, in-store shopping is merging with digital shopping into a single experience, and with the rise of the Internet of Things, the purposes of packaging and the styles and methods of branding are changing rapidly. We strive to help our clients take advantage of the new design thinking in these rapidly adapting areas.

We include young people.

Young people are the living future.  They are not a target market to be exploited.  They want and deserve to be included in the decisions that will affect them far more than they affect older generations. We include them in our design thinking.

We hope we all make it.

We do not want to trivialise or distrust design by competing with other design agencies. We believe that the challenges and problems facing us humans and the Earth are so massive that only through collaboration can we find solutions. If we do not collaborate to solve these problems, there will be no customers, or anyone, left.

Compassion is our guide.

In all of the above this is our guiding principle. More than just seeking to do no harm, we seek to help all of our clients to improve the world through their brands and through giving back.

We inspire instead of explain.

In our post-factual world ideas and explanations rarely convince anyone. We help brands tell inspiring stories that engage, inspire and transform.