Our redesign of one of the Big Three: Royal Crown (a.k.a. RC) cola. The original 1905 recipe with the real cane sugar and the stevia-sweetened "slim" version, both in reusable and recyclable glass bottles, not plastic.

For authenticity we spent time in Columbus, Georgia, USA, studying the history of the drink, and had our very own Danda Horáčková create oil paintings from original photographs for this design that is set to transform cola design.

The bottles are small, 250 ml, which encourages moderation, and the label also encourages people to slowdown and have a moment of rest and mindfulness.